A deep dive into a world conquered by capitalism, not combat.
A 34-page case study in systemic worldbuilding for an original IP — detailing corporate caste hierarchies, environmental rules, and functional branding.
The deck opens with a cover built around the IP's visual identity — the logo, the aesthetic, and the name front and center before a single page of content. The design is meant to communicate what kind of show this is before you've read a word.
The deck is organized to walk someone through the IP from concept to production — starting with the story premise, moving through characters, props, branding, environments, and wrapping with storyboards and animatics. The table of contents is clickable in the full PDF.
The character section runs 11 pages covering every major figure. Abby gets a full model sheet and expression breakdown; the Moyroid aliens are designed as insectoid and deliberately unsettling in their corporate politeness. Each character is built to reflect the rules of the world they live in.
The branding section covers two approaches: taking over existing brands and making them slightly wrong (Papzi became Pepze, Mowtin Deu can't quite nail Mountain Dew), and inventing original Moyroid brands like marekKlen — names that feel like a real product but don't quite follow how humans name things.
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