Before the systems, the deck lays out the story: when alien Moyroids conquer Earth through capitalism instead of force, Abby Backstar ignores their rebranded world for four years until they steal her cat. Her violent rescue accidentally sparks a revolution she never intended. The twist is that the Moyroid commander genuinely believes their takeover "unlocks human potential," a dark mirror of Abby herself.

The deck is organized to walk someone through the IP from concept to production, starting with the story premise, moving through characters, props, branding, environments, and wrapping with storyboards and animatics. The table of contents is clickable in the full PDF.

The character section runs 11 pages covering every major figure. Abby gets a full model sheet and expression breakdown; the Moyroid aliens are designed as insectoid and deliberately unsettling in their corporate politeness. Each character is built to reflect the rules of the world they live in.

The branding section covers two approaches: taking over existing brands and making them slightly wrong (Papzi became Pepze, Mowtin Deu can't quite nail Mountain Dew), and inventing original Moyroid brands like marekKlen, names that feel like a real product but don't quite follow how humans name things.