Original world development for animation & games

EMRAH
MEHMEDOVIĆ

Logic-First IP Design

I build original worlds from the inside out: logic first, aesthetics earned.

MOYROID MEOW — 34 PAGES

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COVER
COVER
CHARACTERS
CHARACTERS
SYSTEMS
SYSTEMS
PROPS & LORE
PROPS & LORE
ENVIRONMENTS
ENVIRONMENTS
DRAG TO EXPLORE

GRAVE FLOOR — 12 PAGES

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COVER
COVER
CORE LOOP
CORE LOOP
INFECTION CLOCK
INFECTION CLOCK
PROTAGONIST
PROTAGONIST
ENEMY
ENEMY
DRAG TO EXPLORE
PROCESS METHODOLOGY
01
CONCEPT
A core question or premise: what does this world value? What is it trying to say?
02
RULES
Internal logic that governs the world. What's possible, what's forbidden, what it costs to break them.
03
SYSTEMS
Functional ecosystems built on the rules: caste structures, economies, branding, environments.
04
VISUAL
Aesthetics earned by logic. Every design choice exists because the system demanded it.
"Logic first. Aesthetics earned."

ABOUT

I don't start with aesthetics. I start with logic and a concept. Before I design a component, I need to know what the world it belongs to values, what rules it follows, and what it costs to break them. I think in systems. Always have.

I'm a first-generation Bosnian American MCAD graduate. My work is systematic, iterative, and never finished until the logic holds from every angle.

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