Original world development for animation & games

EMRAH
MEHMEDOVIĆ

Logic-First IP Design

I build original worlds from the inside out: logic first, aesthetics earned.

MOYROID MEOW — 34 PAGES

OPEN FULL DECK →
COVER
COVER
CHARACTERS
CHARACTERS
SYSTEMS
SYSTEMS
PROPS & LORE
PROPS & LORE
ENVIRONMENTS
ENVIRONMENTS
DRAG TO EXPLORE

GRAVE FLOOR — 12 PAGES

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COVER
COVER
CORE LOOP
CORE LOOP
INFECTION CLOCK
INFECTION CLOCK
PROTAGONIST
PROTAGONIST
ENEMY
ENEMY
DRAG TO EXPLORE
PROCESS METHODOLOGY
01
CONCEPT
A core question or premise: what does this world value? What is it trying to say?
→
02
RULES
Internal logic that governs the world. What's possible, what's forbidden, what it costs to break them.
→
03
SYSTEMS
Functional ecosystems built on the rules: caste structures, economies, branding, environments.
→
04
VISUAL
Aesthetics earned by logic. Every design choice exists because the system demanded it.
"Logic first. Aesthetics earned."

ABOUT

I don't start with aesthetics. I start with logic and a concept. Before I design a component, I need to know what the world it belongs to values, what rules it follows, and what it costs to break them. I think in systems. Always have.

I'm a first-generation Bosnian American MCAD graduate. My work is systematic, iterative, and never finished until the logic holds from every angle.

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